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Chinese Lesson - China needs to strengthen efforts for IPR protection on trade marks

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China needs to strengthen efforts for IPR protection on trade marks

www.chinanews.cn 2006-07-03 15:54:16

Chinanews, Guangzhou, July 3 �C While some Chinese enterprises are
engaged in producing and selling fake world-brand products for profit,
quite a few foreign companies are also bent on registering famous Chinese
brands. To protect famous Chinese brands effectively, Chinese companies
have to be cautioned about the tricks played by foreign companies.
In a recent seminar on the intellectual property rights (IPR) ownership
and innovation held in Guangdong, participants pointed out that some
foreign companies had deliberately registered famous Chinese trademarks.
Since they play tricks within the law limits of their own country, it is
relatively easier for them to escape punishment.
China is now a leading country in terms of trademark registration. In
2005, some 664,000 trademarks were registered in China, up 12.9% from
last year, and the fourth consecutive year for China to have registered
the most number of trademarks.
��In spite of this, we should keep a sober mind about the fact that China
is still not a strong country in this aspect,�� said Li Yanzhang, deputy
director of the China Trademark Association. At present, few Chinese
brand names are influential in the world.
While the number of famous Chinese brand names is quite limited, many of
them are under constant attacks by foreign companies in trade
registration. The problem lies in the very fact that China has not paid
enough attention to its IPR protection. Among all exported Chinese goods,
only 21% have their trademarks, 29% have no trademarks at all and 50% are
OEM (Original Equipment Manufacturer) goods. Among ��the 500 most
valuable Chinese brand names�� published by the World Brand Lab, 46% have
not registered in the United States and 76% not registered in the
European Union.

          ��China opens hot lines to hear IPR complaints
          ��Chinese bloggers busy protecting their IPR

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