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BIZCHINA / Biz Who
Coca Cola?to make?China?its largest market
(Xinhua)
Updated: 2007-09-16 11:20
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Neville Isdell, chairman and chief executive officer of the Coca Cola
Company
Coca Cola expects China to be its largest market, said E. Neville Isdell,
chairman and chief executive officer of the Coca Cola Company.
Although China's economy has been growing rapidly for more than two
decades, Isdell noted that he had confidence in its further growth.
"China is currently our fourth largest market, but I hope it could become
No 1."
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Coca-Cola sets up new bottling plant in China
Coca-Cola sets up new bottling plant in China
Coca-Cola built two new bottling factories in East China's Jiangxi
Province last July and in Northwest China's Xinjiang Uygur Autonomous
Region in August, bringing the total number of its factories in China to
37.
A new complex including the Global Innovation and Technology Center and
the new Coca Cola China Headquarters, costing US$80 million, broke ground
in Shanghai, China's largest industrial center, according to Isdell.
"The 2008 Olympic Games would be a great opportunity for China, " he said.
Coca Cola, the world's biggest soda supplier, now owns a wide variety of
soft drinks in China, ranging from mineral water and fruit juice, to tea
and coffee. It owns more than half of the shares in the soda beverage
market.
Entering China in 1928, Coca Cola became sponsor for the Olympics in the
same year and now helps the national selection of torchbearers and escort
runners for the Beijing Olympics.
Talking about the success in China, Isdell underlined social
responsibility and innovation.
As for innovation, Isdell cited the example of tea drinks it developed
for the Chinese market. "You should discover the new flavors suitable for
the market," he said.
Confidence is equally important. The two-meter-tall chairman said that he
had been drinking Coca Cola with his wife every day for ages and the
beverage was still their favorite.
"You should believe in what you sell and be totally committed," he said.
(For more biz stories, please visit Industry Updates)
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